Contents
9.0 History
9.1 Forsit Color
9.2 Core palette
9.3 Extended palette
9.4 Digital and Print values
9.5 Use proportion
9.0
Definition
Throughout the history of Forsit, color has played a significant role in our visual communication. The palette is designed to reflect and carry forward this rich background with expanded values for balancing both information and expression.
9.1
Forsit color
Since the creation of the brand, Gradient green-blue has been
the primary value that represents Forsit. It reflects our mission,
and story. Always use the correct values.
9.2
Core palette
The following values represent our core palette.
These are used most often in the system and
should be relied on when the color palette must be limited.
9.3
Extended palette
Our extended palette is designed to reflect our varied history of color use.
Only use the following values in branded material.
9.4
Digital and print values
Digital and print applications require colors built in different blend spaces.
Always use the correct values for the application.
RGB and HEX values
for digital applications
RGB: 255/255/255
HEX: #FFFFFF
RGB: 20/53/107
HEX: #14356B
RGB: 12/160/144
HEX: #0CA090
RGB: 41/170/225
HEX: #29AAE1
RGB: 0/0/0
HEX: #000000
RGB: 216/216/216
HEX: #14356B
RGB: 189/189/189
HEX: #BDBDBD
RGB: 189/189/189
HEX: #A1A1A1
RGB: 93/93/93
HEX: #5D5D5D
RGB: 62/62/62
HEX: #3E3E3E
CMYK and Pantone values
for print applications
CMYK: 0/0/0/0
CMYK: 100/91/41/6
CMYK: 78/19/51/0
CMYK: 72/20/7/0
CMYK: 0/0/0/100
CMYK: 18/14/13/0
CMYK: 30/23/22/0
CMYK: 43/34/32/0
CMYK: 70/62/59/11
CMYK: 77/71/68/36
9.5
Use proportion
Colors are organized here by size. The larger the percentage, the more prominence it has in the system. Black should be used most frequently as the primary brand color with the remaining values being used as support.
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