Contents
11.0 Overview
11.1 Use proportion
11.2 In composition
11.3 Cropping
11.4 direction
11.0
Overview
Photography is one of the most important elements in our identity system. It not only showcases our designs, but the spaces they inhabit, the people that use them, and the processes that create them. It captures the story of our brand.
11.1
Use proportion
In our system, the frequency of each photo type determines our overall photographic voice. Certain styles have more flexibility than others, while some have more information than others. Use the following chart as a guide for how often each is used.
frequently its used in the system
to the information it carries and its flexiblity of us
11.2
In composition
In composition, photography is used to support the communication needs by providing a clear and dynamic visual. Use along the grid to maintain relationships with the surrounding elements.
used in the corner
Photography is used
separate but near the
surrounding elements
to the information it carries and its flexiblity of us
11.3
Cropping
Photos can be cropped to highlight certain aspects or pieces of information. When cropping, its important to never distort the subject. Avoid cutting off pieces of products or people.
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11.4
direction
use symbolic images that contain value
and meaning, and clear and clean images.
direction document
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