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Contents
8.0 History
8.1 Elements overview
8.2 Logo
8.3 Logo construction
8.4 Symbol
8.5 Additional examples
History
Season 1 of Forsit began as an Amazon agency.
This is the time when you receive funding from customers and create a portfolio,
and when team members become products and provide services to customers.
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Brand As is - to be
Forsit initially built its identity with a focus on ‘overseas exports’. And he applied a dark navy color symbolizing the sea, which symbolizes 'expertise' and 'trust'.Afterwards, the brand V3.0 update was carried out, and it is time to establish a more systematic brand identity.
8.1
Elements overview
Together, the logo, wordmark, symbol, and bug create our identity suite. The logo is used most often as it contains the most information, both the expressive symbol and informative wordmark. The symbol and wordmark are used next often, while the bug is reserved only for applications that require it..
8.2
Logo
The logo is our primary identifier. It contains both the Circle symbol and our name in the wordmark. It should be used most often to represent our brand, especially to an unfamiliar audience.
8.3
Logo construction
The symbol and wordmark have been carefully scaled, spaced, and aligned together to create the logo.
Do not alter its construction.
8.4
Symbol
The symbol is our longest standing branding element and with it we carry forward our brand storied. It should be used often as both an expressive and informative element. However, always consider the audience and pair with the wordmark when needed.
8.5
Additional examples
Brand symbols are examples of how they are used in online and offline channels and are used
in various media such as websites and advertisements. The following sections outline examples for reference.
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