Typography is one of the most, if not the most, important communication tool for our brand. It carries our brand voice and with it we establish our tone, personality, and message. From the ornate shapes of Bodoni to the structural Helvetica to the humanist forms of Meta, many different eras of type design have been represented through our materials.

the pretendard type family is our primary brand typeface.
As a modernized evolution of Akzidenz-Grotesk meets Helvetica,
it captures the defining characteristics of our typographic past to carry us forward.