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We’re very particular about the stories we tell, and the way we tell them. We’ve codified our brand voice into a set of attributes that inform and inspire our storytelling today:
1.Set priorities
Leaders set priorities based on timelines and focus on the most important goals. They make judgments about areas that are not currently needed or applicable, reducing technical debt and making the most efficient decisions, informed by a deep understanding of the issues.
2.Deliver Results
Leaders clearly understand the goals and deliver results. They identify the resources and timeline needed to achieve important metrics and generate outcomes.
3.Ownership
Leaders, as owners of projects or products, create results from a long-term perspective. They act as representatives of the entire company and do not say, "It's not my job".
4.Invent and Simplify
Leaders identify complex problems, expect innovation and invention from the team, and always find simpler ways to address them.
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